SEO in 2022

We asked SIXTY-SIX! of the world's leading SEOs to share their number one actionable tip for 2022. Check out our SEO in 2022 guide to learn from the best in the business.

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Learn from some of the very best in SEO, in conversation with David Bain.

All available, all free. Choose any title to learn an actionable tip for 2022.

EVALUATE
Modern SEO
Izabela Wisniewska
Creatos Media Limited
Get your basics covered first
Natalie Arney
Freelance SEO Consultant
Don't forget the basics - but also make sure you monitor Javascript
Laura Hogan
Owner, Sweet Digital
Stop being a magpie and focus on what actually moves the needle
Alina Ghost
SEO Manager at Debenhams
Go Big, Go Bold, Go Against SEO
Sante J Achille
Search Marketing Specialist
Modern SEO is similar to Heisenberg's uncertainty principle in quantum mechanics
Strong foundations
Jono Alderson
Special Ops @ Yoast
Compete on technical quality, and stop re-building things
Fili Wiese
SEO at Search Brothers
Rubbish in, Rubbish out
Billie Hyde
Senior Account Manager at The SEO Works
Don't leave accessibility out of your SEO Strategy
Amel Mehenaoui
Head of SEO - Puffy
Start optimizing for accessibility
Barry Schwartz
RustyBrick, Inc.
Make Google embarrassed that your site isn’t ranking for your target terms
Prioritise
Kerstin Reichert
SEO and Content Lead at SeedLegals
Convince your stakeholders to make SEO a priority
Lidia Infante
BigCommerce
Benchmark your search market to find the quick wins
Lukasz Zelezny
SEO Consultant
SuperGAP analysis: Using your competitor’s rankings to guide your SEO success
Michael Bonfils
Managing Director SEM International
Tailor your SEO content strategy around your first party data
Kevin Gibbons
Re:signal
Forecast your projected SEO success based upon business metrics
Keith Goode
Cox Automotive
Prioritise your SEO business funding efforts based upon level of effort, over level of impact
PLAN
Site structure
Luke Carthy
Ecommerce Growth Consultant
Have an SEO-friendly taxonomy to maximise traffic to your product listing pages
Jonny Ross
Digital Marketing Strategist
Mark up your website with every bit of Schema that you can
Crystal Carter
Senior Digital Strategist at Optix Solutions
Use structured data strategically to build SEO resilience in a rapidly changing SERP
Martha van Berkel
CEO at Schema App
Use structured data to highlight the uniqueness and specificity of your content
Joy Hawkins
Sterling Sky Inc
Make sure that all your important pages have a square photo near the top of the page
Marcus Tandler
Chief Evangelist @ Ryte
How to deal with index bloat
Keyword research
Paige Hobart
ROAST
GOOD keyword research has never been more important
Orit Mutznik
Director of SEO at DataCamp
Combine keyword research and keyword clusters with your internal linking strategy to increase your page relevancy
Mike King
Managing Director , iPullRank, LLC
Map keywords to personas and user journeys
Eli Schwartz
Product Led SEO
Stop focusing on keyword research
User behaviour
Hellen Benavides
eCommerce experience & SEO lead
Focus on user experience and SEO success will follow
Aiala Icaza Gonzalez
SEO Director at Reflect Digital
Focus on human behaviour
Mindy Weinstein
CEO Market MindShift
Intent is the direction that the search engines are going in
Chris Green
Torque Partnership
Adopt an "intent-first" mindset
Helen Pollitt
SEO Manager at iTech Media
Employ intent mapping for every core page on your site
Kristina Azarenko
SEO Consultant & Founder at MarketingSyrup Digital Inc.
The user experience trend is getting stronger
Duane Forrester
VP, Industry Insights - Yext
Use Intent and user experience to grow revenue and increase success
Pam Aungst Cronin
President, Pam Ann Marketing & Stealth Search & Analytics
The debate is over; mobile UX is officially now part of SEO
Motoko Hunt
President, International Search Marketing | AJPR
Stop reacting to each Google update and instead, pay attention to local audiences
DELIVER
Content creation
Maret Reutelingsperger
Founder at Mobe Digital
Create topic clusters that talk to each other
Jo Juliana Turnbull
Freelance Marketing Consultant
Combine Tech SEO and Topic Clusters for maximum results
Barry Adams
SEO Consultant, Polemic Digital
Create something of value that your competitors can't replicate
Heba Said
SEO Specialist Freelancer & Consultant
Never forget that your job is to help searchers get the answers that they’re looking for
Brianna Anderson
Founder, BEAST Analytics
Answer your customers' questions efficiently
Rejoice Ojiaku
Incubeta NMPi
Originality is overrated, don't force it if it doesn't come naturally
Lily Ray
SEO
Focus on actual expertise as part of your content strategy
Koray Tuğberk GÜBÜR
Holistic SEO & Digital
Focus on semantic SEO and natural language processing
Links
Bill Hartzer
CEO, Hartzer Consulting
Review the tiered links to your website & the tiered links to your competitor's
Bibi Raven
Founder of Bibibuzz
Focus on Businesses, Not Content Creators When it comes to link building
Stacey MacNaught
Director, MacNaught Digital
Cut reliance on cold outreach and start thinking about assets that drive inbound links
Keep an eye on the SERP
Omi Sido
Senior Technical SEO at Canon Europe
Use the SERPs as your best and most up to date SEO tool
Gus Pelogia
SEO Lead at Teamwork
Brand will become a more important part of the user journey, as well as Google's understanding of your company
Jason Barnard
KALICUBE SAS
Educate Google about your brand
Paul Andre de Vera
Search Marketing Global Lead @ Workday
Create semantic content using the Google SERPs
Dixon Jones
CEO Inlinks, Majestic Brand Ambassador
Do not ignore Passage Indexing
Greg Gifford
Vice President of Search at SearchLab Digital
Optimize your business for Google My Business
Maria White
Kurt Geiger
Align your Google Business Profile with SERP features to better serve user search intent
Roxana Stingu
Head of Search & SEO - Alamy LTD
Image Search for ecommerce websites is becoming increasingly important
CANI
Analytics & testing
Andrew Cock-Starkey
Founder, Optimisey
Learn to love Google Analytics
Olga Zarzeczna
SEO Consultant at SEOSLY
Add Google Search Console to your essential everyday SEO toolkit
Emily Potter
Head of Customer Success at SearchPilot
If you aren’t testing you need to start - if you are testing, you need start testing with your CRO team
Aleyda Solis
International SEO Consultant
Take your SEO to the next level with SEO Testing
Luis Rodriguez
Global SEO Growth Lead at Uber
Use Agile for SEO testing
Dan Petrovic
Director, DEJAN Marketing
How to get more clicks without ranking higher
Antonella Villani
Organic Performance Associate Director
Look beyond the value of the click
Next gen tech
Lazarina Stoy
Tech SEO Analyst, Skale
Find opportunities for embedding machine learning into your processes
Nik Ranger
Senior Technical Lead at StudioHawk
Start getting comfortable with JavaScript rendering
Bastian Grimm
CEO at Peak Ace
Are you prepared for Platform-less, serverless SEO on the edge?
Nick Wilsdon
Founder, Torque Partnership
Serverless applications that run on the edge are going to be the future of enterprise SEO deployments
Pass the baton
Si Shangase
WorldRemit (Previously Havas Media)
Focus on the next generation of SEOs

Choose Your Own Learning Style

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If you like to get up-close with your favourite SEO experts, these one-to-one interviews might just be for you.

Watch all of our episodes, FREE, on our dedicated SEO in 2022 playlist.

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Maybe you are more of a listener than a watcher, or prefer to learn while you commute.

SEO in 2022 is available now via all the usual podcast platforms

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The best of our range of interviews is available right now as a physical copy and eBook.

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EXTRA CONTENT | Watch the Launch Event for bonus tips!

On December 7th 2021, we hosted a 4-hour book launch webinar, broadcast live on YouTube.

Thirty-six of the book’s contributors joined David Bain, and some of them didn't just talk about their Number One actionable top for SEO in 2022, but they also shared a second (and sometimes a third!) tip for SEO in 2022.

Watch the livestream recording, or read the livestream launch transcript, for even more SEO tips - ones that you won't find in the book.

Don't miss out and find out more about SEO in 2023

Get ahead of your competitors in 2023