SEO in 2022

We asked SIXTY-SIX! of the world's leading SEOs to share their number one actionable tip for 2022. Check out our SEO in 2022 guide to learn from the best in the business.

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Learn from some of the very best in SEO, in conversation with David Bain.

All available, all free. Choose any title to learn an actionable tip for 2022.

MODERN SEO

Izabela Wisniewska

Get your basics covered first

Natalie Arney

Don't forget the basics - but also make sure you monitor Javascript

Laura Hogan

Stop being a magpie and focus on what actually moves the needle

Alina Ghost

Go Big, Go Bold, Go Against SEO

Sante J. Achille

Modern SEO is similar to Heisenberg's uncertainty principle in quantum mechanics

STRONG FOUNDATIONS

Jono Alderson

Compete on technical quality, and stop re-building things

Fili Wiese

Rubbish in, Rubbish out

Billie Geena Hyde

Don't leave accessibility out of your SEO Strategy

Amel Mehenaoui

Start optimizing for accessibility

Barry Schwartz

Make the search engine embarrassed that your site isn't ranking for your target terms

PRIORITISE

Kerstin Reichert

Convince your stakeholders to make SEO a priority

Lidia Infante

Benchmark your search market to find the quick wins

Lukasz Zelezny

SuperGAP analysis: Using your competitor's rankings to guide your SEO success

Michael Bonfils

Tailor your SEO content strategy around your first party data

Kevin Gibbons

Forecast your projected SEO success based upon business metrics

Keith Goode

Prioritise your SEO business funding efforts based upon level of effort, over level of impact

SITE STRUCTURE

Luke Carthy

Have an SEO-friendly taxonomy to maximise traffic to your product listing pages

Jonny Ross

Mark up your website with every bit of Schema that you can

Crystal Carter

Use structured data strategically to build SEO resilience in a rapidly changing SERP

Martha van Berkel

Use structured data to highlight the uniqueness and specificity of your content

Joy Hawkins

Make sure that all your important pages have a square photo near the top of the page

Marcus Tandler

How to deal with index bloat

KEYWORD RESEARCH

Paige Hobart

GOOD keyword research has never been more important

Orit Mutznik

Combine keyword research and keyword clusters with your internal linking strategy to increase your page relevancy

Michael King

Map keywords to personas and user journeys

Eli Schwartz

Stop focusing on keyword research

USER BEHAVIOUR

Hellen Benavides

Focus on user experience and SEO success will follow

Aiala Icaza Gonzalez

Focus on human behaviour

Mindy Weinstein

Intent is the direction that the search engines are going in

Chris Green

Adopt anintent-first mindset

Helen Pollitt

Employ intent mapping for every core page on your site

Kristina Azarenko

The user experience trend is getting stronger

Duane Forrester

Use intent and user experience to grow revenue and increase success

Pam Aungst Cronin

The debate is over - mobile UX is officially now part of SEO

Motoko Hunt

Stop reacting to each Google update and instead, pay attention to local audiences

CONTENT CREATION

Maret Reutelingsperger

Create topic clusters that talk to each other

Jo Juliana Turnbull

Combine Tech SEO and Topic Clusters for maximum results

Barry Adams

Create something of value that your competitors can't replicate

Heba Said

Never forget that your job is to help searchers get the answers that they're looking for

Brianna Anderson

Answer your customers' questions efficiently

Rejoice Ojiaku

Originality is overrated, don't force it if it doesn't come naturally

Lily Ray

Focus on actual expertise as part of your content strategy

Koray Tuğberk GÜBÜR

Focus on semantic SEO and natural language processing

LINKS

Bill Hartzer

Review the tiered links to your website, and the tiered links to your competitors

Bibi Raven

Focus on businesses, not content creators, when it comes to link building

Stacey MacNaught

Cut reliance on cold outreach and start thinking about assets that drive inbound links

KEEP AN EYE ON THE SERP

Omi Sido

Use the SERPs as your best and most up-to-date SEO tool

Gus Pelogia

Brand will become a more important part of the user journey, as well as Google's understanding of your company

Jason Barnard

Educate Google about your brand

Dre de Vera

Create semantic content using the Google SERPs

Dixon Jones

Do not ignore Passage Indexing

Greg Gifford

Optimize your business for Google Business Profile

Maria White

Align your Google Business Profile with SERP features to better serve user search intent

Roxana Stingu

Image Search for eCommerce websites is becoming increasingly important

ANALYTICS & TESTING

Andrew Cock-Starkey

Learn to love Google Analytics

Olga Zarr

Add Google Search Console to your essential everyday SEO toolkit

Emily Potter

If you aren't testing, you need to start - if you are testing, you need to start testing with your CRO team

Aleyda Solis

Take your SEO to the next level with SEO testing

Luis Rodriguez

Use Agile for SEO testing

Dan Petrovic

How to get more clicks without ranking higher

Antonella Villani

Look beyond the value of the click

NEXT GEN TECH

Lazarina Stoy

Find opportunities for embedding machine learning into your processes

Nik Ranger

Start getting comfortable with JavaScript rendering

Bastian Grimm

Are you prepared for Platform-less, server-less SEO on the edge?

Nick Wilsdon

Serverless applications that run on the edge are going to be the future of enterprise SEO deployments

PASS THE BATON

Si Shangase

Focus on the next generation of SEOs

Need more? Check out SEO in 2023: Additional Insights

A Majestic series that complements the original SEO in 2023 podcast, video series and book.

See all bonus episodes

Choose Your Own Learning Style

Video

If you like to get up-close with your favourite SEO experts, these one-to-one interviews might just be for you.

Watch all of our episodes, FREE, on our dedicated SEO in 2022 playlist.

Podcast

Maybe you are more of a listener than a watcher, or prefer to learn while you commute.

SEO in 2022 is available now via all the usual podcast platforms

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Book

This is our favourite. Sometimes it's better to sit and relax with a nice book.

The best of our range of interviews is available right now as a physical copy and eBook.

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EXTRA CONTENT | Watch the Launch Event for bonus tips!

On December 7th 2021, we hosted a 4-hour book launch webinar, broadcast live on YouTube.

Thirty-six of the book’s contributors joined David Bain, and some of them didn't just talk about their Number One actionable top for SEO in 2022, but they also shared a second (and sometimes a third!) tip for SEO in 2022.

Watch the livestream recording, or read the livestream launch transcript, for even more SEO tips - ones that you won't find in the book.

Don't miss out and find out more about SEO in 2023

Get ahead of your competitors in 2023